What
Branding
Lettering
Who
Proving that the age-old craft of knitting isn’t just for grannies, GYTK weaves fun and energy into an industry that has long suffered a tired and dull image. Selling giant arm-knitted blankets and cosy winter pieces, the brand uses a warm colour palette that still exudes playfulness, and a bespoke lettered visual identity evocative of yarn.
