What
Branding
Vector Illustration
Who
Snuddle is a clothing brand that’s all about getting cosy, even the letters in the logo want to get close! Playing with typography to evoke that feeling of being snug resulted in a wordmark with close tracking and two letters entwining. These two characters made for a perfect icon, demonstrating closeness and comfort in a simple emblem, whilst working fantastically on clothing labels. A varied colour palette was used to instil a little fun and energy into the brand and appeal to a youthful target audience, however many of those tones were kept soft in order to maintain the notion of cosiness and contentment.
