What
Branding
Brand Guidelines
Brochure Design
Packaging
Print Communication
Who
JECCA BLAC is at the forefront of groundbreaking beauty brands. Promoting ‘expression, empowerment and uniqueness’, the brand’s vision is one of inclusivity, with the aim of creating genderless makeup that’s easy to use and available to everyone. With their initial product focused on aiding the coverage struggles that transgender and non-binary people face, the most recent piece in their collection offers a how-to guide to contour and feminise the face, allowing anyone to explore and learn about makeup.
Founded by makeup artist Jessica Blackler, JECCA BLAC has grown from a small local service to a company selling products globally. During this time I have created packaging, brand guidelines, print work, and a rebrand to match the company’s evolution. Supported by L’Oréal Paris and the LGBTQ+ community, JECCA continues to develop new products and break down barriers in the cosmetics industry.
Created at Dirty Little Serifs
Imagery courtesy of Dirty Little Serifs, Dawn Marie Jones & We Should Create
Courtesy of Jecca Blac
